About
Why Marketing Audit Co. exists
Businesses can spend substantial amounts on digital marketing without an independent way to verify whether the performance reports, tracking, attribution, and platform-reported revenue they receive actually reflect what happened in the business.
Founder
Marketing Audit Co. was founded by Kimberly Webber, who brings 25 years across digital marketing, SEO, paid media, and analytics.
Enterprise-scale experience includes leading digital strategy through major site migrations for global brands, including American Express.
- 25Years in digital marketing
- $17MDigital revenue channel overseen, for a $35M multi-location consumer brand
- 115%Organic revenue growth delivered without increasing paid spend
- 43%Conversion lift from re-architected UX and user journeys
- 30K+Users served by an authenticated platform redesign
- $240KCost reduction identified by rebalancing paid and organic marketing spend
Approach
- Evidence first
- Follow the customer journey
- Review underlying platforms where access is available
- Compare marketing data with actual business outcomes
- Separate minor optimization opportunities from material problems
- Remain independent
- Identify what can and cannot be verified
- Distinguish platform-reported revenue from actual revenue where relevant
Think it might be time for a second opinion?
Marketing Audit Co. can review your digital marketing across channels and identify what is working, what needs attention, and what cannot currently be verified.