Insights
Analysis on marketing accountability
Practical guidance for business owners and executives evaluating digital marketing performance, agencies, and reporting.
What to Check Before Firing Your Marketing Agency
A practical checklist covering account ownership, data export, tracking, contract terms, and outstanding assets to review before ending an agency relationship -- plus how to tell what is actually underperforming.
SEO Traffic Is Up. Why Are Leads Down?
Why growing organic traffic does not always translate to more business, covering search intent mismatches, traffic quality, tracking gaps, and conversion path friction.
What Is a Digital Marketing Audit and When Does Your Business Need One?
A plain-language explanation of what a digital marketing audit covers, who typically needs one, and what a business receives at the end of the process.
Who Should Own Your Google Ads Account: You or Your Agency?
Why account ownership, administrative access, and billing structure matter, and what typically happens to your data and history when an agency relationship ends.
What Should a Digital Marketing Agency Report Every Month?
A practical standard for monthly marketing reporting -- what belongs in it, why it should connect platform activity to business outcomes, and what limitations should be stated rather than glossed over.
How Digital Marketing Conversions Get Double Counted
The technical patterns that cause the same conversion to be counted more than once across ad platforms, analytics, and the CRM -- and why this usually is not deliberate.
Why Google Ads Conversions Do Not Match Your Actual Sales
The most common technical and definitional reasons Google Ads conversion counts diverge from real sales, from duplicate tracking to attribution windows and lead quality.
12 Signs Your Marketing Agency May Be Wasting Your Money
Warning signs worth investigating in an agency relationship. None of these proves misconduct on its own, but each is a reasonable prompt to look closer.
Is My Marketing Agency Actually Doing a Good Job?
How a business owner can evaluate agency performance using business outcomes rather than vanity metrics, plus what counts as a reasonable expectation.
How to Audit a Digital Marketing Agency
A practical framework for reviewing what a marketing agency is actually delivering: access, reporting, advertising, SEO, tracking, attribution, lead quality, revenue, and contract deliverables.