Marketing Audit Co.Independent Digital Marketing Audits

Independent audits. Clearer growth.

Your marketing is leaking revenue. Find out where.

Independent audits of paid media, SEO, marketing departments or internal marketing teams, agency performance, and reporting. We find what's working, what's not, and what's holding back growth.

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Core focus

Four key areas. A stronger bottom line.

  • Cost

    Where the budget goes, and what it returns.

  • Performance

    Whether campaigns deliver what they claim.

  • Reporting

    Whether the numbers reconcile with reality.

  • Revenue

    How marketing connects to actual sales.

What we audit

Independent audits for every part of marketing.

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Reported vs. found

What looks good isn't always the full story.

An independent audit compares what was reported against what the underlying accounts and business records actually show.

Search visibility was strong: rankings and impressions climbing month over month.

The agency being paid to manage SEO was purchasing high-risk, commercial-heavy link placements misaligned with search guidelines, exposing the client to real algorithmic and reputational risk. Roughly $90K in flagged spend.

Email marketing was “handled”: regular sends going out to the list.

In one year, customers who had placed orders over $500 unsubscribed from email. Their orders added up to $1.15M, at a business doing about $4M a year. The emails were turning off some of the most valuable customers.

Paid media and agency spend were performing as expected.

Rebalancing organic vs. paid, and brand vs. non-brand spend, surfaced $240K in reducible cost with no loss in performance.

How it works

A simple, clear process.

  1. Choose your review

    Pick a package and check out online, or tell us what's going on and we'll scope a full audit.

  2. We audit and analyze

    Share access to your accounts, and we review the data, strategy, and execution.

  3. You get clear findings

    Clear, actionable answers, not more questions.

The problem

Marketing reports do not always tell the whole story.

Most marketing reports are written by the people who did the work being reported on. That's not evidence of a problem, but it's exactly why a second, independent look is often worth having.

  • Advertising conversions do not match CRM revenue.
  • Lead volume rises while booked business does not.
  • Multiple platforms claim credit for the same revenue.
  • An agency report looks strong while actual sales decline.
  • SEO traffic increases without meaningful leads.
  • It is unclear which marketing sources actually produce customers.
  • Agency reporting cannot be reconciled with the underlying accounts.
  • Google Ads conversions look strong while revenue does not move.
Independence

We are not here to take over your marketing.

Marketing Audit Co. does not perform an audit in order to win the account. The purpose is an independent assessment. If your current agency or internal team is performing well, the report will say so. You decide what happens next.

Second opinion

Not sure whether your digital marketing results are telling the full story?

Marketing Audit Co. can independently review the accounts, tracking, reporting, and business results, then show you what matters and what to do next. We're not here to take over your marketing. If your current team is performing well, the report will say so.

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Latest insights

From our blog.

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