Independent Digital Marketing Audits
Know what your digital marketing is actually doing.
Marketing Audit Co. independently reviews digital marketing performance, spend, tracking, attribution, and reporting — and, where the data allows, follows it through to the business results it was supposed to produce.
Marketing reports do not always tell the whole story.
Most reporting comes from the same accounts and the same team responsible for the performance being reported. That is not evidence of a problem — but it is a reason a second, independent look is often useful.
- Advertising conversions do not match CRM revenue.
- Lead volume rises while booked business does not.
- Multiple platforms claim credit for the same revenue.
- An agency report looks strong while actual sales decline.
- SEO traffic increases without meaningful leads.
- It is unclear which marketing sources actually produce customers.
- Agency reporting cannot be reconciled with the underlying accounts.
- Google Ads conversions look strong while revenue does not move.
Your marketing reports conversions. Your business runs on revenue.
Clicks, conversions, and lead counts can tell part of the story. Where systems allow, Marketing Audit Co. examines whether reported marketing performance reconciles with qualified leads, appointments, sales, and actual revenue — as far through the customer journey as the available data permits.
Marketing spend
Budget committed across channels
Traffic or interaction
Clicks, calls, visits, impressions
Lead
Form fill, call, chat, booking request
Qualified lead
Appointment or sales-ready opportunity
Sale
Closed deal or completed transaction
Revenue
Recognized in the business’s own records
Where tracking is incomplete, this is typically where the trail from marketing activity to business outcome starts to break down.
Five audits. One independent standard.
Digital Marketing Audit
A full review across channels, tracking, reporting, and vendors, brought together into one picture.
View this auditMarketing Agency Audit
An independent second opinion on the work an agency is executing and reporting.
View this auditGoogle Ads & PPC Audit
Campaign structure, targeting, spend, and whether conversions reflect real business results.
View this auditSEO Audit
Technical health, content and backlink quality, and whether visibility is producing outcomes.
View this auditTracking & Attribution Audit
How far the existing tracking can reliably follow a prospect to revenue.
View this auditAny setup that spends money on marketing.
- Marketing agencies
- Internal marketing departments
- Freelancers
- Business owner–managed marketing
- Multiple agency and vendor environments
- Hybrid internal and outsourced marketing
Where marketing dollars and marketing data go missing.
- Wasted advertising spend
- Broken tracking
- Duplicate conversions
- Incorrect attribution
- Reporting discrepancies
- Weak campaign structure
- Poor search term targeting
- SEO issues
- Landing page friction
- Lead flow breakdowns
- Vendor accountability issues
- Account access or ownership concerns
- Missed revenue opportunities
- Revenue attribution gaps
- Reporting that does not reconcile with internal systems
Reported. Found.
Nobody should grade their own homework. An independent audit compares what was reported against what the underlying accounts and business records actually show.
Reported
Paid campaigns produced strong conversion growth.
Found
Placeholder for a verified real audit finding.
Placeholder example, pending verification
Reported
Organic visibility increased across target keywords.
Found
Placeholder for a verified real audit finding.
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Reported
Marketing generated a strong return on ad spend.
Found
Placeholder comparing platform-reported revenue with actual business revenue.
Placeholder example, pending verification
What you receive.
- Written audit findings
- Executive summary
- Supporting evidence, where appropriate
- Prioritized issues
- Recommended next actions
- Questions to take back to an agency or internal team
- Identification of what requires specialist implementation
- Identification of what can and cannot be verified
- Revenue reconciliation findings, where data permits
We are not here to take over your marketing.
Marketing Audit Co. does not perform an audit in order to win the account. The purpose is an independent assessment. If your current agency or internal team is performing well, the report will say so. You decide what happens next.
Second opinion
Not sure whether your digital marketing results are telling the full story?
Marketing Audit Co. can independently review the accounts, tracking, reporting, and business results, then show you what matters and what to do next.